JAKKS Pacific and Round 5 Sign Agreement for New UFC Action Figures

JAKKS Pacific announced today a sub-licensing agreement with Round 5 to share UFC and MMA talent.

“This is truly a match made in heaven and we are excited to enter into this agreement with Round 5,” stated Jeremy Padawer, JAKKS Pacific Senior Vice President Boys Entertainment Marketing. “As the master toy licensee for the UFC, JAKKS can now offer MMA fans an entire world of action figures, accessories and other collectibles encompassing the most notable fighters in the fight world. The synergy between JAKKS(R) and Round 5(R) will ensure cohesive and comprehensive merchandise offering at retail that will benefit all parties involved, including JAKKS, Round 5 and the UFC, as well as the MMA fighters themselves, and most importantly, MMA fans.”

JAKKS Pacific’s new line of UFC toys will be available at retailers nationwide starting this fall.

UFC President Dana White stated, “We want to provide fans with the most complete and authentic line of UFC products. This agreement with JAKKS Pacific and Round 5 brings the biggest players in the MMA action figure world together – now our fans will have access to the best and most diverse line of action figures.”

Round 5 President Damon Lau said, “We are thrilled to partner with JAKKS and UFC, and we are confident that our teamwork will produce a more comprehensive product offering for MMA fans. In addition, JAKKS and R5 will facilitate marketing and distribution efficiencies at retail to increase exposure of our core product offerings. We are very excited to expand our line of 6″ display collectible figurines and 10″ display collectible statues with more of the biggest names in MMA.”

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